South Carolina ETV – Brand Identity
No place like home. In a world where programming can be accessed through no shortage of increasingly diverse channels, South Carolina's public broadcasting network had become lost in the shuffle. A new logo, identity and color palette not only bring television and radio under one unified aesthetic, but also reposition the brand as a destination for powerful homegrown stories—the kind audiences won't find anywhere else.
BRAND MANIFESTO
“A few words about our new look”
Brand faq for employees
Brand Manual — Selected pages
