GOODWILL INTERNATIONAL

Thrift good, do good. Get social. Goodwill needed a social refresh in a big way. The solution? More UGC, more original content, and the launch of a new TikTok channel (follow the fun @goodwillintl) to meet younger audiences where they are. In addition to monthly calendars that speak to the season, current trends and the nonprofit mission, we’ve also created mini social campaigns that center on key organizational initiatives … and added 14,000+ new Instagram followers along the way.