Fayetteville tourism

The little town that could (and did!). Fayetteville, North Carolina was first of its name, protector of the realm (no, really) and by the time this project wrapped, queen of all our hearts. Mostly known as home to Fort Bragg, one of the world’s largest military installations, this small town needed to let her hair down and show a softer, quirkier side to attract more visitors. Enter: a new name, brand identity, and advertising campaign, “Have you done it ‘yette?”